Descriptions American Modernism: Graphic Design 1920 to 1960 (Mini) PDF
Paperback. Pub Date :2013-03-18 Pages: 192 Language: English Publisher: Laurence King Publishers This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media advertising. information design . brand identity. magazine design. book design and posters. It examines the great works which by mid-century had defined American graphic design. The book begins with a section devoted to the emergence of Modernism and its major historical influences. such as European avant -garde movements. popular culture. educational innovations such as the Bauhaus School. architecture. industrial design and photography. The heart of the book includes the key works of midcentury Modernism as it matured into a fully-formed American style. bringing together such great names as Alexey Brodovitch. Lester Beall. Paul Rand. Saul..., 4Th Grade Reading Books .
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